Nearly a third of all food, and up to half of every fruit and vegetable, spoils before it reaches a table. Paajoe Farms is the cold chain that changes that: climate controlled warehouses, refrigerated trucks, and a trusted marketplace moving every harvest from farm to table.
The problem we exist to solve
Between the farm and the fork, there's no cold chain, so a huge share of every harvest rots before anyone can eat or sell it.
lost before it ever reaches a consumer or retailer.
the most perishable crops are hit the hardest.
farmers sell in panic at harvest gluts, or watch it waste.
A farmer does everything right and still loses a third of the harvest to heat, delay, and having nowhere to store it. That's not a farming problem. It's an infrastructure problem.
The Paajoe cold chain
We don't just connect people. We move, cool, store and sell the harvest, so it stays fresh from the field all the way to the table.
Cool, controlled storage close to farms that keeps produce fresh for up to three months, so nothing rots waiting for a buyer.
A fleet of cold trucks with tracked drivers collects produce at the farm gate and keeps it cool the entire journey. No heat, no delay, no spoilage.
Farmers list stored produce; individuals, retailers and organisations buy with confidence. Escrow protected, quality graded, fairly priced.
How it works
Works on a basic Android phone, in English or Twi. No paperwork, no middlemen, no waste.
Farmers list produce with photos and get a live market price guide. A cold truck is dispatched to the farm.
Produce is graded and kept in a climate warehouse, fresh for weeks, ready to sell at the right price, not the panic price.
Individuals, retailers and organisations order and pay into escrow. Delivery is GPS tracked from warehouse to door.
The buyer confirms receipt and the farmer's payout lands in their Mobile Money, safely, the same day.
Who it serves
Fair & safe by design
Money is held safely until produce is delivered and confirmed.
Phone verified users; businesses reviewed before trading.
Reliability scores keep everyone accountable.
Fast, direct payout to MTN, Vodafone or AirtelTigo.
Our north star
of produce kept out of the waste pile, and counting.
We believe no harvest grown with care should ever rot in the sun. So we're building the cold chain, the warehouses and the marketplace that carry Ghana's food from farm to table, turning waste into income, and income into food security.
Farmers, buyers and drivers: join free and help move Ghana's food from farm to table.